PORTFOLIO | Boshik

Social ads

Tiktoks

At Vimeo, I actively participated in a team effort to produce TikTok assets for upper-funnel retargeting, taking the project from scriptwriting through to production and design and subsequent performance analysis and iterations. Together, we focused on engaging and retargeting users effectively.
Here are some examples

Leading the creation of a TikTok ad for Vimeo Create, I oversaw the process from initial concept to final production. My role encompassed brainstorming, casting, directing remotely, and closely collaborating with animators, designers, and our project manager. This collaborative effort resulted in a video that not only gained over 25.5 million views but also inspired our product team to introduce new 'lockscreen' templates. The ad's success led to numerous effective iterations, significantly boosting our marketing strategy.

In this B2B ad for Vimeo Create, targeting small business owners on TikTok and Meta, I led scriptwriting, storyboarding, casting, remote production, and art direction.
It achieved notable success with 4.2 million views and high user engagement. Interestingly, altering the ad's hook in a second version resulted in a significant decrease in effectiveness, underscoring the critical role of a compelling opening.

Leveraging a popular TikTok sound,
'Addicted to This' was scripted and filmed by my team and me to align with the platform's organic style.
In my role, I managed the script, brief, casting, art direction, and participated in capturing footage, ensuring the ad's aesthetics seamlessly blended with TikTok's look and feel.
This approach was key to retaining viewer attention and enhancing conversion potential. The ad's success, marked by significant, quality views, prompted us to produce several variations, each maintaining the authenticity that made the original so effective.

This B2C ad for Vimeo Create is focusing on the apps features people might not know.
This ad showed great performance and took very long to experience fatigue.
Our focus was to ensure the ad felt as native and relatable as possible, seamlessly blending with user content on the platform.
This particular ad set the benchmark for success, being the first in a series of many iterations. Most of these subsequent versions have also performed exceptionally well, resonating strongly with our target audience and demonstrating the ad's enduring effectiveness."

social ads

Managed social ads across Meta and Google, targeting every funnel stage for B2B and B2C audiences. Projects included Magisto, Vimeo, and HelloFresh, focusing on tailored content strategies from audience engagement to conversion. Here are some examples

These three upper funnel HelloFresh ads in various markets: one using AI humor to emphasize food and connection, another showcasing meal diversity, and a third challenging perceptions of meal kits to illustrate HelloFresh's growth. This strategy helped identify key audience preferences.

2 out of a series of B2B social ads for Magisto emphasising that with Magisto, you don't need special skills to create an ad.
The messaging was tested after similar messaging has brought good performance.

2 retargeting ads for Magisto, highlighting the apps features and beautiful outcome, for users who's shown interest in the app in the past.

GIF CAROUSELS

A few versions of gif carousels for Facebook to promote Magisto

CRM CREATIVE

A taste of Magisto's CRM emails

ASO

In the ASO section, I display app store screens for Vimeo, the outcome of extensive testing and iterations by the ASO team and me. These screens were the top performers, adapted for the various markets Vimeo serve. Through continuous A/B/C testing and analysis, we optimized these visuals to maximize visibility and engagement in app stores worldwide.